"We need billboards in the center of Kiev (Odessa, Kharkiv, Dnipro, Lviv,..), please send the net" — such requests are rare but are still coming to our company. Typically from new Clients, who use outdoor advertising not often. Unfortunately, their request could not be satisfied.
All the major cities of Ukraine, all regional centers and a number of smaller cities have adopted the concept of placing of outdoor advertising, one of the main principles of which is conditional division of the city on the format zones. "0" — the historical center, free from advertising at all; "1" — city advertising format of not more than 2.14 sq m (the area of a city-light with advertising surface 1,8x1,2 m); "2" — area of small and medium format, not more than 8 sq. m. Medium format advertising is usually determined by the area up to 12 sq. m, and the most popular in Ukraine advertising carrier — billboards 3x6 m — is of 18 square meters and, as a rule, is established starting from the 3rd format zone.
Thus, the advertising coverage in the center of towns, in that part where advertising is permitted, is possible through the usage of carriers of small and medium city sizes (city lights and billboards). Of course, the details of zoning are different in every city, but you need to understand to build the coverage of residents in its center you need use multiple carriers, which offer you our managers.