With no doubts digital technologies are very helpful in keeping in touch with different people. We think that DOOH is equal to Internet and Social Media in this case. The soft technologies we have gives us a power to implement a lot of ideas you still think about only within Internet advertising. Let's extend our boarders, let's think out of the box! Let's add to our ad campaigns united media consumption effect which Outdoor media has. Let's scale our projects from smartphone screens to the huge media walls or to the city ad formats. Everything is possible!