Yaroslav Todorenko, Commercial Officer of DOOR Consulting, has presented the method of indexes calculation for Digital OOH, which integrates into the actual model of Outdoor Researches. Firstly, the common indexes of digital panels are calculated with many factors. Next step is when Researcher calculates the part of common audience, which will see the advertisement, taking into account all input data. For calculations the Researcher uses: speed of transit streams, the distance of viewing of the ad construction, the minimal time of the contact with the ad digital poster, ad poster and ad block duration, etc. "We'll calculate every digital poster on every ad block according to the input data, — Yaroslav Todorenko guaranties. — Now we use daily average data of speed and audience, but for the digital panels we plan to switch on the hours average data. This means that for planned ad campaigns in different times of the day taking in account the same quantity of the showed posters you'll get the different media indexes. When this method will be integrated into the actual software, you will get forecast data according to your inputs and at the month's end, you'll get fact data according to the exposure time. Media indexes for every digital panels will be recalculated and summed up. The Reach & Frequency calculation will be available in the measure of this research".