14.06.2018
Digital Outdoor Media. The beginning of new epoch!

"RTM Digital" has launched the first digital outdoor ad media gallery in Ukraine on the Boulevard Shevchenko
ВИДЕО
DNP Boulevard
The media gallery consists of 32 modern professional 75" Ultra HD screens united in one network. They are installed on both side of the Boulevard Shevchenko for 2 km from Bessarabia Square to Victory Square.
The panels of the OMD series is distinguished by high brightness (2500 nits), the contrast ratio of 5000: 1 provides excellent visibility in various lighting conditions, high clarity and brightness of the image. The unique of the project is that it is really the first in Ukraine digital signature network such of kind technologies and quality. However, "RTM Digital" has proposes to the market new ideology of ad broadcasting and sales: Digital Network Panel (DNP).

DIGITAL NETWORK PANEL — the place in ad unit with an adaptive playlist for placing your content synchronously and in real time on all video panels of digital networks RTM Digital. At the moment "RTM Digital" runs 2 projects called:
  1. DNP Airport — for ad broadcasting in the network of 30 digital panels including video walls in "KYIV" International Airport. The project launched in February 2018.
  2. DNP Boulevard — for ad broadcasting in the network of 32 digital panels 75" on the Boulevard Shevchenko. The project has completed in May 2018. Commercial ad sales started from June 2018.
The DNP duration is fixed. The synchronistic ad broadcasting overall panels of the network rise media reach index. Using bright and actual ad content, you will high up the probability of ad contact ant its quality. The innovations of "RTM Digital" has touched some process of interaction with our clients. The digital outdoor advertising gives many opportunities for our clients in case of speed of ad launches, changes of the videos, etc. Instead of traditional outdoor in digital it takes not days but some minutes.
The DNP duration is fixed. The synchronistic ad broadcasting overall panels of the network rise media reach index. Using bright and actual ad content, you will high up the probability of ad contact ant its quality. The innovations of "RTM Digital" has touched some process of interaction with our clients. The digital outdoor advertising gives many opportunities for our clients in case of speed of ad launches, changes of the videos, etc. Instead of traditional outdoor in digital it takes not days but some minutes.
Due to professional software, "RTM Digital" is ready for any creative ideas such as interactive technologies, content adaptation for the environment, seasons, daytime, IRL events, etc.
There are web cameras installed into the ad carries will help us to calculate the audience of outdoor advertising separating it through the gender, age, etc. Big Data accommodates this way will be used for outdoor researches.

We see how Ukrainian Outdoor ad market positively reacts to our project and can say proudly: the very first complex digital outdoor media gallery project in Ukraine has launched the system and stream development of Digital Out-of-Home media industry in our country. "RTM Digital" has a lot of plans for further digital ad networks and promotion of the unique standards to Ukrainian ad market.