The new contract, which goes live on July 1, will see the number of digital advertising screens at bus shelters across the region increased to 300 over the next five years.
This new contract will see us digitise hundreds of advertising panels across the region, expanding our digital Adshel Live network, while providing TfWM with revenue that can be re-invested directly into local services. Primesight says smart airports will become the hub of brand experience.
We can now binge watch an entire TV series the instant it's released, book taxis within minutes and order our favourite meals the moment the hunger craving sets in. Amongst all this disruption, airports are also in the midst of huge social change.
At their most basic, travellers will soon have the same expectations for travel as they do in all other spheres: providing instant alerts, hyper-connectivity and facilitating intuitive spaces.
This change is especially important as our yearning for travel shows no sign of abating: this year 3.6 billion people are expected to take to the skies, up from 2 billion a decade ago. As this increase hits the travel market, imagine a world where airports are not a source of stress, but rather an extension of the entire holiday experience.
Thanks to technology, airports and airlines are now in a position to ease delays and delight consumers with increasing sophistication. According to the BBC, airport operators invested ?4.6bn on IT services in 2014, experimenting with innovations including automated check-in, navigational apps and new ways of promoting retail opportunities. In the future, consumer touchpoints will have more than a segmented and clinical check-in, security and boarding functionality.