Novelties and stable development in foreign DOOH

Cloudian, along with Dentsu, Quanta Cloud Technology, and Smart Insight Corporation with support from Intel have tested billboards in Tokyo that use realtime big data analysis and machine learning to deliver targeted ads for road drivers.
The billboards recognize the make of the vehicle, and then display an advertisement targeted at that vehicle. The billboards are in a proof of concept stage at this point of time, but will be put into practical use over the course of the next six to twelve months, and may be introduced outside of Japan as well.

Cloudian's HyperStore software running on Intel Xeon processors were fed videos of over 200 models of various cars. This is a artificial intelligence training stage, where the machine learns to recognize a particular vehicle. This information was then used to deliver targeted ads on a drive by. For example, users of electric or hybrid vehicles could be targeted with eco friendly products. Another potential use is to show rest or food related advertisements to long distance truck drivers.

The billboard also collects information on traffic patterns and traffic flow, which it plans to make available to the local municipal authorities and ministries. The system does not capture or store any personally identifiable information about the vehicle, including the number plates. The billboards have not been used in an actual advertising campaign by a company yet, but press releases have resulted in a surge of inquiries.
JCDecaux, the number one outdoor company in the UK, today launches its digitisation of Europe's busiest shopping destination, Oxford Street with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams.

The digital transformation of Oxford Street's bus shelter network is part of JCDecaux's London Digital Network (LDN) roll out of 1,000 84-inch fully connected, dynamic HD screens after being awarded the world's largest bus shelter advertising concession by Transport for London (TfL) earlier this year.
Oxford Street, offers its half million daily visitors a choice of more than 300 retailers and accounts for an annual retail spend of one billion pounds. JCDecaux's LDN is fuelled by data and allows brands to utilise its media planning and buying tool SmartBRICS and its recently launched SmartCONTENT platform allowing advertisers to make dynamic, contextual ads.