01.12.2015
Social campaign for Volunteer rest-house for ATO soldiers

In November 2015 RTM-Ukraine has implemented a social project for Volunteer rest-house for ATO soldiers existing in the Southern railway station in Kiev.
Volunteer rest-house for ATO soldiers has been operating on the second floor of Kiev railway station "Southern" from mid-Octoberon twenty-four hour basis. Soldiers can eat, drink tea or coffee, charge the phone or even sleep there before the train arrived. But the problem was that not all the soldiers knew about it and about the possibility to receive a support and a rest.

To support this volunteer initiative and to help soldiers to know more about it, RTM-Ukraine has developed the plot, printed and posted on its ad carriers posters with information about the location of Volunteer rest-house for ATO soldiers and about provided by it services. Posters are placed at the Southern station, Northern station and at concourse along the passengers' route. That allows reaching all passengers, and, therefore, the information will not be unnoticed, and each soldier will receive a piece of such a necessary heat.

Now RTM-Ukraine is preparing the same social advertising campaign in Kharkiv.