Modern human life needs 5 elements: earth, water, fire, air and Internet. High-speed Internet 3G from "MTS Ukraine" became an integral part of the "ecosystem" of International Airport "KYIV". Passengers will learn about the new features instantly through advertising.
In the campaign the standard and non-standard advertising surfaces were involved. A key element of the design, which fits interior of the Airport — a huge cube seemed floating under the arch of the Terminal "A".
Dmitro Redko, a leading expert in marketing communications, "MTS Ukraine": "An unconventional approach to advertising is dictated by the fact that the 3G service that we advertise at the airport, is an innovative and breakthrough. From February 2015, the subscribers of "MTS Ukraine" can use 3G services at speeds of up to 7.2 Mbit/s in more than 50 cities of Ukraine. We pay special attention to the 3G access in buildings using in their coverage complex technical solutions. One of these objects is the international Airport "KYIV", where high-speed mobile Internet is available to all subscribers of "MTS Ukraine" at no extra cost within the existing 3G and 2G tariffs. Overall, today's 3G Internet at speeds of up to 42 Mbps is available in more than 30 points in Kyiv, Lviv, Kharkiv and Odesa."
Tetiana Solomenko, Director of Sales Department of "RTM-Ukraine": "The Communication of new generation really changes the quality of service at the Airport. We realized that to tell about new features by means of outdoor advertising, it is not enough just a message on 1-2 carriers. It needs to organize the space in such a way to create a special atmosphere that cannot be missed. We are pleased that our ideas have been supported in the company "MTS Ukraine" and together we turned this project into life."
"RTM-Ukraine" has developed the concept of organization of advertising space. Our service department quickly and accurately implemented the idea for 1 night. Bright color accents of 3G advertising from "MTS-Ukraine" are clearly visible from almost any part of the Terminal "A".