Brand logos are more readable and memorable, the benefits of the product more visible, and call-to-action are more effective in campaigns with extenders — these findings are confirmed by numerous studies in Europe, America, Australia, and cannot be questioned. However, the subjects with external elements remain a "highlight" of Outdoor campaigns and do not claim mass reproduction on all carriers.
"We often get requests for the creation of extenders, comments Tatiana Denisyuk, Chief PR Officer of "RTM-Ukraine". — Unfortunately, a creative Agency doesn't always understand what the extenders are, what they should be according to the technical requirements for constructions (weight, type of material, etc.) and requirements to the shape of designs from local authorities. "RTM-Ukraine" accepts any ideas, and here begins the work of our designers and technical specialists."
The idea of nonstandard spring campaign "Always Fresh" created by independent advertising Agency Royal Advertising on order of NOVUS marketing team. "RTM-Ukraine" has developed Technical documentation for the construction and installation of elements. Promptly extended elements of bllboards were produced and installed by our service, and from the beginning of May holidays non-standard advertising of NOVUS pleased people in Kiev.
Billboards with extenders are located on key routes in the capital. In the campaign involved the surfaces of operators A-PETROL, Bigmedia, Luvers, Perehid Outdoor, RTM-Ukraine.