04.05.14 Automotive brands choose the international airport "KIEV"
Two interesting project took place this spring in the Terminals A and B.
In April 2014, shortly after a new model car Mercedes-Benz has been exposed on the most premium advertising platform of Ukraine — in the Terminal B (business aviation). There was a presentation of a new compact crossover and sedan GLAi fourth generation C-class, too.
It was not only journalists familiarization with new cars (it took place in the business lounge of Terminal B), but a test drive and a theatrical performance at the same time. In the part conceived as a real performance took part actors (playing the role of the family going to a private plane) and a plane UR-WOG.
May 1, 2014 to be exhibited at the Terminal A it was installed a new KIA Soul from KIA official distributor in Ukraine LLC "Falcon-Auto". Beautiful car with red top is elegantly housed in the Central hall of the Terminal A where it attracts huge attention of passengers of international flights.
The interest shown by car brands to advertising opportunities of the International airport "KIEV", the second-largest airport of Ukraine, confirms the results of the study "AirportStoryWorld", conducted in 2011 in the world's best airport complex. One Respondent said in response to the question about the effectiveness of the advertising car: "I can't buy it just now, but after returning home I will pay attention to this car".
Mercedes-Benz. Road-show в Аэропорту "КИЕВ" (Жуляны)