TOP 6 of cities, outdoor formats and categories of advertisers

UKRAINIAN OUTDOOR ADVERTISING MARKET ANALYST
By All-Ukrainian Advertising Coalition, Communication Alliance and Doors Consulting Data
In 2017 Outdoor advertising market attracted UAH 2,69 billion of investments. But All-Ukrainian Advertising Coalition doesn't define percentage of the market rise because of methodologies changes.

The market growth in 25 % (UAH 2,89 billions) is predicted to the end of 2018
1
KYIV
23 % ad faces of Ukrainian Market
29 % ad budgets in Outdoor Media

Ad faces — 19 599 (on December 2017)
System Outdoor companies — 16
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 15 %

POPULAR AD FORMATS:
Billboard/Prism — 64 %
City-light — 16 %
Scrolling Billboard — 8 %
Transit Shelters — 2 %
2
ODESA
7 % ad faces of Ukrainian market
6 % ad budgets to Outdoor Media

Ad faces — 6248 (on March 2017)
System outdoor companies — 16
Rank of "RTM-Ukraine — N 1
"RTM-Ukraine" SOV is 15 %

POPULAR AD FORMATS:
Billboard/Prism — 65 %
City-light — 17 %
Scrolling Billboard — 6 %
Transit Shelters — 3 %
3
DNIPRO
7 % ad faces of Ukrainian market
4 % ad budgets to Outdoor Media

Ad faces — 5511 (on December 2017)
System outdoor companies — 12
Rank of "RTM-Ukraine' — N 10


POPULAR AD FORMAT:
Billboard/Prism — 65 %
City-light — 18 %
Scrolling billboard — 8 %
Transit shelters — 2 %
4
KHARKIV
6 % of Outdoor ad faces in Ukrainian market
4 % ad budgets

Ad faces — 4708 (on December 2017)
System outdoor companies — 13
Rank of "RTM-Ukraine" — N 7
"RTM-Ukraine" SOV is 7 %

POPULAR AD FORMAT:
Billboard / Prism — 56 %
City-light — 12 %
Scrolling billboard — 9 %
Transit shelters — 7 %
5
LVIV
4 % ad faces of Ukrainian market
5 % ad budgets to Outdoor market

Ad faces — 3749 (on December 2017)
System Outdoor companies — 10
Rank of "RTM-Ukraine" — N 7
"RTM-Ukraine" SOV is 2 %

POPULAR AD FORMAT:
Billboard/Prism — 66 %
City-light — 20 %
Scrolling — 5 %
Transit shelters — 3 %
6
ZAPORIZHZHYA
3 % ad faces of Ukrainian market
2 % ad budget to Outdoor Market

Ad faces — 2428 (on December 2017)
System Outdoor companies — 41
Rank of "RTM-Ukraine" — N 2
"RTM-Ukraine" SOV is 8 %

POPULAR AD FORMAT:
Billboard/Prism — 66 %
City-light — 17 %
Scrolling billboard — 1 %
Transit shelters — 5 %
TOP 11 CATEGORIES OF ADVERTISERS (Jan.-Dec. 2017)
Find more data about Ukrainian outdoor advertising market in the research of Industrial Commetee of Outdoor Advertising (ICOA)