7 cities, outdoor formats and advertises' categories
UKRAINIAN OUTDOOR ADVERTISING MARKET ANALYST
By All-Ukrainian Advertising Coalition, Communication Alliance and Doors Consulting Data
Commercial clients' OOH Media placement recovered this spring because of the high road traffic data in Ukrainian cities. OOH market will increase on 27 %. Digital part of OOH media is developing actively, DOOH will become 76 % bigger than it was last year
1
KYIV
27 % ad faces of Ukrainian Market
46 % ad budgets in Outdoor Media
Ad faces — 10 758 (2020)
System Outdoor companies — 20
Rank of "RTM-Ukraine" — N 3
"RTM-Ukraine" SOV is 12 %
POPULAR AD FORMATS:
Billboard/Prism — 41 %
Scrolling Billboard — 20 %
Digital Panels — 17 %
City-light — 11 %
Transit Shelters — 3 %
46 % ad budgets in Outdoor Media
Ad faces — 10 758 (2020)
System Outdoor companies — 20
Rank of "RTM-Ukraine" — N 3
"RTM-Ukraine" SOV is 12 %
POPULAR AD FORMATS:
Billboard/Prism — 41 %
Scrolling Billboard — 20 %
Digital Panels — 17 %
City-light — 11 %
Transit Shelters — 3 %
2
ODESA
10 % ad faces of Ukrainian market
10 % ad budgets to Outdoor Media
Ad faces — 3 983 (2020)
System outdoor companies — 12
Rank of "RTM-Ukraine — N 1
"RTM-Ukraine" SOV is 20 %
POPULAR AD FORMATS:
Billboard/Prism — 67 %
City-light — 17 %
Scrolling Billboard — 5 %
Transit Shelters — 3 %
10 % ad budgets to Outdoor Media
Ad faces — 3 983 (2020)
System outdoor companies — 12
Rank of "RTM-Ukraine — N 1
"RTM-Ukraine" SOV is 20 %
POPULAR AD FORMATS:
Billboard/Prism — 67 %
City-light — 17 %
Scrolling Billboard — 5 %
Transit Shelters — 3 %
3
DNIPRO
5 % ad faces of Ukrainian market
5 % ad budgets to Outdoor Media
Ad faces — 2 163 (2020)
System outdoor companies — 11
Rank of "RTM-Ukraine' — N 6
"RTM-Ukraine" market share — 2 %
POPULAR AD FORMAT:
Billboard/Prism — 59 %
City-light — 17 %
Scrolling billboard — 10 %
Transit shelters — 2 %
5 % ad budgets to Outdoor Media
Ad faces — 2 163 (2020)
System outdoor companies — 11
Rank of "RTM-Ukraine' — N 6
"RTM-Ukraine" market share — 2 %
POPULAR AD FORMAT:
Billboard/Prism — 59 %
City-light — 17 %
Scrolling billboard — 10 %
Transit shelters — 2 %
4
KHARKIV
8 % of Outdoor ad faces in Ukrainian market
8 % ad budgets
Ad faces — 3 351 (2020)
System outdoor companies — 11
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 6 %
POPULAR AD FORMAT:
Billboard / Prism — 55 %
Scrolling billboard — 14 %
City-light — 10 %
Transit shelters — 10 %
8 % ad budgets
Ad faces — 3 351 (2020)
System outdoor companies — 11
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 6 %
POPULAR AD FORMAT:
Billboard / Prism — 55 %
Scrolling billboard — 14 %
City-light — 10 %
Transit shelters — 10 %
5
LVIV
7 % ad faces of Ukrainian market
8 % ad budgets to Outdoor market
Ad faces — 2 715 (2020)
System Outdoor companies — 9
Rank of "RTM-Ukraine" — N 7
"RTM-Ukraine" SOV is 2 %
POPULAR AD FORMAT:
Billboard/Prism — 62 %
City-light — 16 %
Scrolling — 9 %
Transit shelters — 8 %
8 % ad budgets to Outdoor market
Ad faces — 2 715 (2020)
System Outdoor companies — 9
Rank of "RTM-Ukraine" — N 7
"RTM-Ukraine" SOV is 2 %
POPULAR AD FORMAT:
Billboard/Prism — 62 %
City-light — 16 %
Scrolling — 9 %
Transit shelters — 8 %
6
ZAPORIZHZHYA
4 % ad faces of Ukrainian market
3 % ad budget to Outdoor Market
Ad faces — 1 495 (2020)
System Outdoor companies — 37
Rank of "RTM-Ukraine" — N 2
"RTM-Ukraine" SOV is 10 %
POPULAR AD FORMAT:
Billboard/Prism — 69 %
City-light — 16 %
Transit shelters — 3 %
Scrolling billboard — 2 %
3 % ad budget to Outdoor Market
Ad faces — 1 495 (2020)
System Outdoor companies — 37
Rank of "RTM-Ukraine" — N 2
"RTM-Ukraine" SOV is 10 %
POPULAR AD FORMAT:
Billboard/Prism — 69 %
City-light — 16 %
Transit shelters — 3 %
Scrolling billboard — 2 %
7
ZHYTOMYR
2 % ad faces of Ukrainian market
1 % ad budget to Outdoor Market
Ad faces — 1 333 (2021)
System Outdoor companies — 26
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 6 %
Leading advertising companies: Prime Group (26 %), Bigboard Ukraine (7 %), Kent (7 %), Liard (3 %), Dovira Outdoor (3 %), 1 Line (2 %), Perekhid Outdoor (2 %), Olvia Plus (2 %), Octagon Outdoor (1 %), Advertising Public Utility Company (1 %)
POPULAR AD FORMAT:
Billboard/Prism — 63 %
City-light — 28 %
Transit shelters — 4 %
Scrolling billboard — 1 %
1 % ad budget to Outdoor Market
Ad faces — 1 333 (2021)
System Outdoor companies — 26
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 6 %
Leading advertising companies: Prime Group (26 %), Bigboard Ukraine (7 %), Kent (7 %), Liard (3 %), Dovira Outdoor (3 %), 1 Line (2 %), Perekhid Outdoor (2 %), Olvia Plus (2 %), Octagon Outdoor (1 %), Advertising Public Utility Company (1 %)
POPULAR AD FORMAT:
Billboard/Prism — 63 %
City-light — 28 %
Transit shelters — 4 %
Scrolling billboard — 1 %
TOP 11 CATEGORIES OF ADVERTISERS (Jan.-Dec. 2020)
Find more data about Ukrainian outdoor advertising market in the research of Industrial Commetee of Outdoor Advertising (ICOA)