TOP 6 of cities, outdoor formats and categories of advertisers
UKRAINIAN OUTDOOR ADVERTISING MARKET ANALYST
By All-Ukrainian Advertising Coalition, Communication Alliance and Doors Consulting Data
The amount of the advertising constructions has been reduced last year. Scrolling billboards are compete successfully with traditional 3x6 m billboards. This year clients will run their campaigns on the technologically and visually more perfect ad carriers. In 2018 Out-of-Home ad market has grown on 30 %. All-Ukrainian Advertising Coalition forecasts for 2019 the 23 % of market growth
1
KYIV
26 % ad faces of Ukrainian Market
39 % ad budgets in Outdoor Media
Ad faces — 16 654 (on August 2018)
System Outdoor companies — 16
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 6 %
POPULAR AD FORMATS:
Billboard/Prism — 70 %
City-light — 11 %
Scrolling Billboard — 8 %
Transit Shelters — 2 %
39 % ad budgets in Outdoor Media
Ad faces — 16 654 (on August 2018)
System Outdoor companies — 16
Rank of "RTM-Ukraine" — N 4
"RTM-Ukraine" SOV is 6 %
POPULAR AD FORMATS:
Billboard/Prism — 70 %
City-light — 11 %
Scrolling Billboard — 8 %
Transit Shelters — 2 %
2
ODESA
9 % ad faces of Ukrainian market
10 % ad budgets to Outdoor Media
Ad faces — 6135 (on August 2018)
System outdoor companies — 13
Rank of "RTM-Ukraine — N 1
"RTM-Ukraine" SOV is 16 %
POPULAR AD FORMATS:
Billboard/Prism — 67 %
City-light — 17 %
Scrolling Billboard — 5 %
Transit Shelters — 3 %
10 % ad budgets to Outdoor Media
Ad faces — 6135 (on August 2018)
System outdoor companies — 13
Rank of "RTM-Ukraine — N 1
"RTM-Ukraine" SOV is 16 %
POPULAR AD FORMATS:
Billboard/Prism — 67 %
City-light — 17 %
Scrolling Billboard — 5 %
Transit Shelters — 3 %
3
DNIPRO
7 % ad faces of Ukrainian market
3 % ad budgets to Outdoor Media
Ad faces — 5511 (on August 2018)
System outdoor companies — 12
Rank of "RTM-Ukraine' — N 8
POPULAR AD FORMAT:
Billboard/Prism — 64 %
City-light — 18 %
Scrolling billboard — 8 %
Transit shelters — 2 %
3 % ad budgets to Outdoor Media
Ad faces — 5511 (on August 2018)
System outdoor companies — 12
Rank of "RTM-Ukraine' — N 8
POPULAR AD FORMAT:
Billboard/Prism — 64 %
City-light — 18 %
Scrolling billboard — 8 %
Transit shelters — 2 %
4
KHARKIV
10 % of Outdoor ad faces in Ukrainian market
3 % ad budgets
Ad faces — 4778 (on Agust 2018)
System outdoor companies — 12
Rank of "RTM-Ukraine" — N 5
"RTM-Ukraine" SOV is 6 %
POPULAR AD FORMAT:
Billboard / Prism — 49 %
City-light — 12 %
Scrolling billboard — 19 %
Transit shelters — 7 %
3 % ad budgets
Ad faces — 4778 (on Agust 2018)
System outdoor companies — 12
Rank of "RTM-Ukraine" — N 5
"RTM-Ukraine" SOV is 6 %
POPULAR AD FORMAT:
Billboard / Prism — 49 %
City-light — 12 %
Scrolling billboard — 19 %
Transit shelters — 7 %
5
LVIV
8 % ad faces of Ukrainian market
10 % ad budgets to Outdoor market
Ad faces — 3826 (on August 2018)
System Outdoor companies — 9
Rank of "RTM-Ukraine" — N 7
"RTM-Ukraine" SOV is 2 %
POPULAR AD FORMAT:
Billboard/Prism — 63 %
City-light — 19 %
Scrolling — 6 %
Transit shelters — 5 %
10 % ad budgets to Outdoor market
Ad faces — 3826 (on August 2018)
System Outdoor companies — 9
Rank of "RTM-Ukraine" — N 7
"RTM-Ukraine" SOV is 2 %
POPULAR AD FORMAT:
Billboard/Prism — 63 %
City-light — 19 %
Scrolling — 6 %
Transit shelters — 5 %
6
ZAPORIZHZHYA
5 % ad faces of Ukrainian market
4 % ad budget to Outdoor Market
Ad faces — 2508 (on August 2018)
System Outdoor companies — 39
Rank of "RTM-Ukraine" — N 2
"RTM-Ukraine" SOV is 8 %
POPULAR AD FORMAT:
Billboard/Prism — 66 %
City-light — 16 %
Scrolling billboard — 2 %
Transit shelters — 5 %
4 % ad budget to Outdoor Market
Ad faces — 2508 (on August 2018)
System Outdoor companies — 39
Rank of "RTM-Ukraine" — N 2
"RTM-Ukraine" SOV is 8 %
POPULAR AD FORMAT:
Billboard/Prism — 66 %
City-light — 16 %
Scrolling billboard — 2 %
Transit shelters — 5 %
TOP 11 CATEGORIES OF ADVERTISERS (Jan.-Aug. 2018)
Find more data about Ukrainian outdoor advertising market in the research of Industrial Commetee of Outdoor Advertising (ICOA)